Brands

Brands refers to the different clothes of every Pretty arcade game series. Each idol uses their own preferred brand, which is based on an idol type since PriPara.

In PriPara
Lovely 
 * Twinkle Ribbon
 * Twinkle Ribbon Sweet
 * Marionette Mu
 * Silky Heart
 * Fantasy Time
 * Fantasy Time Dream

Pop

 * Candy Alamode
 * Candy Alamode More
 * Fortune Party
 * Neon Drop

Cool
Premium  Natural  Celeb 
 * Holic Trick
 * Holic Trick Classic
 * Baby Monster
 * LOVE DEVI
 * Melty Lily
 * Dreaming Girl
 * Prism Stone
 * Rosette Jewel
 * Clock Garden
 * CoCo Flower
 * Sunny Zoo
 * Brilliant Prince
 * Dear Crown
 * Rich Venus

Lovely

 * Sweet Honey
 * Dolly Waltz
 * Cutie Happiness

Pop

 * Girl's Yell
 * Milky Rainbow

Cool
Premium 
 * Romance Beat
 * Secret Alice
 * Universe Queen
 * DANCE & STREET
 * Prism Stone
 * Precious Muse